Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.
Ethos, Pathos and Logos: How to Create Persuasive Ads
Ethos, Pathos, Logos, Definition
Persuasion in advertising
What are persuasive advertising techniques? They're how you convince a buyer of your product through visuals.
You can thank Aristotle for inventing persuasive advertising techniques. More than 2,000 years ago, he categorized how rhetoric is used in arguments into three groups: ethos, pathos and logos.
This is also known as the the rhetorical triangle.
And we still depend on it today.
Ethos, pathos and logos are the three categories of persuasive advertising techniques.
Each category invokes a different appeal between speaker and audience.
Ethos calls upon the ethics, or what we'd call the values, of the speaker. Pathos elicits emotions in the audience. Finally, logos puts logic into play by using evidence and facts.
Good persuasive advertising technique is when you balance all three.
But using ethos, pathos and logos in commercials sometimes means featuring one advertising technique prominently.
ETHOS DEFINITION
What is ethos?
Ethosis the persuasive technique that appeals to an audience by highlighting credibility. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand.
Ethos examples aim to convince the audience that the advertiser is reliable and ethical. It’s easier to make a decision when someone you respect signs off on it, right?
This is broadly the function of ethos in commercials.
When an esteemed public figure endorses a product, it validates it to the end consumer.
An ethos advertisement plays off the consumer’s respect for a given spokesperson.
Through that respect, the spokesperson appears convincing, authoritative and trustworthy enough to listen to. Of the types of persuasive techniques in advertising, ethos is best used to unlock trust.
USE OF ETHOS IN ADVERTISING
How is ethos used in advertising?
So what does ethos mean?
It’s all about credibility. Famous people enjoy a high status in our society. So they’re the ones selling products to us -- whether or not they have product-specific expertise.
Example of ethos in advertising: Jennifer Aniston in a campaign for Glaceau Smart Water
For example, a recent Infiniti commercial featured Steph Curry. Even though he’s not known for his taste in vehicles, his stature validates the product.
This is ethos in commercials at work.
Example of ethos in commercials: Steph Curry in a recent spot for Infiniti.
Ethos rhetoric is also invoked to tie a brand to fundamental rights.
Brands build trust with their audience when they stand with an important cause. Anheuser-Busch illustrated this in their recent “Born the Hard Way” spot.
Ethos examples: This ethos advertisement by Anheuser-Busch underscores the value of multiculturalism.
This spot focuses on the origin story of Anheuser-Busch’s founders.
It shows Busch’s turbulent immigration from Germany to St. Louis, and speaks to the importance of immigration and multiculturalism.
This is how ethos rhetoric is used in advertising.
Of the many types of persuasive advertising techniques in advertising, ethos is best for playing up the strength of a brand or spokesperson’s character.
ETHOS EXAMPLE IN COMMERCIALS
Ethos Advert Case Study
If you want a really strong example of Ethos that also has a pretty funny meta quality to it, check out the shot list for this Heineken spot. See how many times they use foreground elements and OTS shots in this spot:
This Heineken commercial shows famous actor Benicio Del Toro at the bar enjoying a Heineken. Benicio chats about how both he, and Heineken, are world famous and instantly recognizable.
Then, a pair of goofy tourists spot him in the bar, and they call out for him to pose for a photo, but... they actually think he's Antonio Banderas.
Ethos Example in Heineken Commercial
This commercial not only uses ethos as a way to tie the celebrity of Benicio to the celebrity of Heineken, but it uses humor and the bold faced usage of ethos to make fun of the brand, people, and fame.
THE "PLAIN FOLKS" PERSUASIVE ADVERTISING TECHNIQUE
How is "Plain Folks" used in ads?
Ethos rhetoric often employs imagery of everyday, ordinary people.
Known as thePlain Folks persuasive advertising technique,in this approach a spokesperson or brand appears as an Average Joe to feel common and sensible. In doing so, they appear concerned and cut from the same cloth as you.
This approach is very common in political ads. Consider the “Family Strong” ad from Hillary Clinton’s 2016 presidential campaign.
Ethos Examples: Hillary Clinton underscores the “Plain Folks” definition in her campaign videos.
Despite her status and wealth, Clinton draws on imagery of her family and upbringing to make her feel more relatable. In this way, “Plain” folks is propaganda and also a logical fallacy.
But it’s also an effective and persuasive advertising technique.
Of the types of persuasive techniques in advertising, Plain Folks aligns your brand with the values of the everyday consumer.
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Pathos DEFINITION
What is pathos?
Pathos is persuasive technique that try to convince an audience through emotions. Pathos advertisement techniques appeal to the senses, memory, nostalgia, or shared experience. Pathos examples pull at the heartstrings and make the audience feel.
A quick way to appeal to a viewer’s emotions? A cute animal. A devastated family. A love story. Overcoming great odds. An inspirational song and imagery. A good zinger.
Learn More Logos Ethos and Pathos
Comparing other techniques
There are many types of rhetorical strategies. To get a full picure on how they work together, or when to use which rhetorical strategies, explore the full guide below.
EVERYTHING ABOUT Rhetorical appeals
Each of these rhetorical strategies can be effective in its own way. When combined, their potential effects grow exponentially. To fully understand the power of persusaion, these are the tools you need.
Emotions create responses and, in our increasingly consumer-driven culture, the response is to buy something. Pathos appeals to an audience’s basic emotions like joy, fear, and envy. All are easily triggered in many ways.
So what is pathos?
Well, it's a model enjoying a refreshing Coke. Or a frustrated infomercial character desperate for a better remedy. And "tired" of the "same old blah-blah-blah."
The many different pathos advertisement examples not only evoke your feelings but anticipate your responses too. If you want to explore pathos in advertising, language is the best place to start.
Why?
Because the words we hear and readtrigger specific feelings. Positive words conjure feelings of love, excitement and wonder.
What is pathos? Cutting to the emotional core, really.
Look at how General Mills and Cheerios achieved this in their “Good Goes Round” campaign.
Example of pathos: This Cheerios pathos advertisement injects good vibes with positive words
We see sunshine, smiles and bright colors while we hear the words “good goes around.”
It invites positivity and encourages us to associate Cheerios accordingly.
On the other hand, pathos advertisements can also employ unpleasant emotions like fear and worry just as effectively.
Pathos examples: this somber pathos advertisement says don’t let heart disease happen to you.
This ad by the British Heart Foundation underscores the dangers of heart disease. As the spot unfolds, you start to realize that the narrator suddenly died at her sister’s wedding.
Her tragic story encourages you to not let it happen to you.
Pathos examples: BMW warns against drinking and driving in this pathos advertisement example.
PaTHOS EXAMPLE IN COMMERCIALS
Pathos advert case study
If you want a really strong example of pathos is an advertisement, check out this shot list from a particularly emotional Zillow spot. Notice how the shots on the son are often singles and medium close-ups:
This Zillow commercial shows a father and son who have just suffered the terrible loss of their wife/mother. The father tries to cheer his son up by finding a new home, one preferably near the boy's grandparents.
The son seems disinterested, but then the father finds his son and the family dog looking up at the stars, one of which is particularly bright. The son decides that the star is his mother, looking down on him.
That gives the father an idea:
Pathos example in Zillow Commercial
The father searches on Zillow, finds a home, and buys it. We then learn that the home is not only close to the grandparents, but it also has a skylight in the son's room, allowing him to see his Mother's star at night.
This commercial uses the emotions of the father, the son, the grandparents, and of course the viewer to suggest that Zillow is the type of website that can balm grief through its functionality.
USE OF PATHOS IN ADVERTISING
The appeal of pathos in advertising
Sex appeal is of course also hugely successful among the pathos advertising techniques. Open anyCosmopolitanmagazine and you’ll find scantily clad models, muscular men and sexual innuendo.
Although the common expression “sex sells” has been debated, sexually provocative ads do leave a lasting impression. Mr. Clean, for example, spiced up their eponymous mascot for comedic effect.
Pathos Examples: This Mr. Clean pathos advertisement gave their mascot a sexy upgrade.
Their brawny Mr. Clean upgrade wears tight clothes and turns mopping the floor into something more... sensual?
Humor, patriotism and snob appeal are also all common in pathos advertisement examples. The pathos definition even extends to nostalgia and the strategic use of music in ads.
Pathos Examples: The pathos definition extends to evoking emotions with music ... even *NSYNC
THE BANDWAGON ADVERTISING TECHNIQUE
What is the "bandwagon advertising"?
“Bandwagon advertising” is commonly categorized under pathos advertisement examples. While it may sound unfamiliar, you're probably pretty familiar with it.
It creates that impression that using certain product will put you on the “winning team”. It adheres to the pathos definition because it plays off your fear... of being left out.
Old Spice used this in their “The Man Your Man Could Smell Like” spot.
Bandwagon advertising: to be The Man Your Man Could Smell Like, you buy Old Spice.
In its comical way, it puts pressure on men to smell as good as the Old Spice Guy. Like the “Plain Folks” technique, Bandwagon advertising is a very popular form of propaganda.
Of the persuasive advertising techniques, “Bandwagon” puts your brand on the right side of popular opinion. Remember the "Be like Mike" Ads?
Pathos example: Talk about putting the consumer on the "winning team"
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Learn More Logos Ethos and Pathos
Comparing other techniques
There are many types of rhetorical strategies. To get a full picure on how they work together, or when to use which rhetorical strategies, explore the full guide below.
EVERYTHING ABOUT Rhetorical appeals
Each of these rhetorical strategies can be effective in its own way. When combined, their potential effects grow exponentially. To fully understand the power of persusaion, these are the tools you need.
LOGOS DEFINITION
What is logos?
Logos is the persuasive technique that aims to convince an audience by using logic and reason. Also called “the logical appeal,” logos examples in advertisement include the citation of statistics, facts, charts, and graphs.
Logos Examples: This Samsung ad puts the Logos persuasive advertising technique to work.
Ever told someone to “listen to reason” during an argument? This is what logos does. The best logos advertisement examples are when a speaker appeals to logic.
Statistics, surveys, facts, and historical data can make a product seem like a more reasonable decision. Whether the data is sound or not is another story...
LOGOS EXAMPLE IN COMMERCIALS
Logos advert case study
If you want a really strong example of logos is an advertisement, check out this shot list from a recent Nissan Commercial. You'll notice how the angles and shot size change when the "ProPilot" system clicks on:
This Nissan commercial shows a daughter and father driving on a highway. The daughter is about to drive past some scary construction, but then the father uses his sage like wisdom to instruct her to turn on the "ProPilot" system that Nissan now features in their cars.
Once the daughter does this, we see a Star Wars battle scene playing out in front of out eyes, and she becomes so distracted that she begin to veer off the road... but guess what? The "ProPilot" system saves her by auto-correcting the trajectory of the car based on the sensor system.
So how is this logos? Well, the commercial places the daughter in a relatively common situation and uses the machine logic behind having a guided system in the car to keep your distracted children safe.
Now... is it logical that this Star Wars homage suggests the daughter reach out to use the force by using a guided machine? Of course not! That's the opposite of what Luke does in the movie. Is it logical for your kid to be scared of driving past construction at 40mph? Of course not!
Is there anything in this spot that is logical? The basic fact that young drivers get distracted, and the Nissan "ProPilot" system might just save their lives one day, well that is how you use logic to sell cars.
LOGOS TECHNIQUES
How is logos being used in advertising?
Technology advertisements use logos because their goal is to showcase cool new features. Consider the example of logos in Apple’s advertisement for the iPhone X:
A logos advertisement example: In Apple’s iPhone X spot, the features pop out at you.
In logos rhetoric, you have to the sell best reasons to buy your product.
How does Apple do that?
They have their new innovative features pop out at you. From durable glass to Face ID software. It effectively asks you why you would choose any phone but iPhone. Logos often use buzzwords to sell the product.
What's a great example of this?
Food companies capitalizing on the rising demand for healthy choices.
Logos Examples: I Can’t Believe It’s Not Butter underscore organic and vegan offerings
This I Can’t Believe It’s Not Butter ad hinges on the two words “organic” and “vegan" to prove the point that they’re “made with the goodness of plants.” Of the types of persuasive techniques in advertising, logos will build your brand as the most logical, functional and helpful option.
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Up Next
Wrapping up ethos, pathos, logos
When browsing the many types of persuasive techniques in advertising, consider what your user needs from you. Then ideate on which technique can best fulfill that need.
As you’ve seen in these ethos, pathos and logos ads, the brand should guide how the persuasive advertising techniques are deployed. What is the company known for? What does it stand for?
Hopefully you’ve found a few striking examples to inspire you. If so, create a free moodboard to capture the look and feel you’re going for. And be sure to let us know your thoughts in the comments below!
FAQs
How do you understand speech Your Guide to ethos pathos logos? ›
In layman speak, this means that in the Aristotelian view, any effective speech should establish the speaker's credentials and goodwill – usually of a moral nature (ethos), invoke some sort of emotional response from the audience (pathos), and construct a clear, logical argument (logos).
How do logos ethos and pathos work together to achieve a well driven speech both in your purpose and skill as a speaker? ›Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally. Leith has a great example for summarizing what the three look like.
What is ethos pathos and logos simple definition? ›Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.
What are the 4 methods of persuasion? ›- Ethos. Ethos relies on credibility as the method for convincing others. ...
- Pathos. Pathos is a mode of persuasion that appeals to the human emotions. ...
- Logos. Logos appeals to the logical side of the audience members, and using logos can help establish the ethos in writing. ...
- Share personal experiences.
Ethos – Calls to human ethics; the author establishes a sense of persuasion through the use of their own credibility, status, professionalism, research, or the credibility of their sources. EX: If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.
How did the speech use ethos to persuade the audience? ›Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted. Ethos must be established from the start of your talk or the audience will not accept what you say.
How do people use ethos pathos and logos persuade their audience? ›Ethos calls upon the ethics, or what we'd call the values, of the speaker. Pathos elicits emotions in the audience. Finally, logos puts logic into play by using evidence and facts. Good persuasive advertising technique is when you balance all three.
Which do you think is most important to achieving persuasive outcomes in a speech logos pathos or ethos? ›Aristotle believed that logos should be the most important of the three persuasive appeals. As a philosopher and a master of logical reasoning, he believed that logos should be the only required persuasive appeal. That is, if you demonstrated logos, you should not need either ethos or pathos.
What is ethos in simple words? ›Ethos, an ancient Greek word meaning “character,” is a rhetorical or written technique that appeals to an audience or reader's ethics. Authors achieve ethos in their writing by demonstrating that they are a trustworthy source of accurate information.
What is pathos in simple words? ›Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.
What is a example of ethos? ›
Ethos in your speech or writing comes from sounding fair or demonstrating your expertise, education or pedigree. Examples of ethos include: As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
What are the 3 techniques that are used in persuasion? ›- Logos — Appealing to Logic.
- Pathos — Appealing to Emotions.
- Ethos — Appealing to Ethics, Morals and Character.
- Establish trust and develop credibility. Persuasive writing involves connecting with your audience in an authentic way. ...
- Understand the reader's purpose and align your own. ...
- Pay attention to language. ...
- Consider tone. ...
- Use rhetoric and repetition.
Aristotle states there are three principles of persuasion one must adhere to in order to persuade another of an idea. Those principles are ethos, pathos and logos.
Why is ethos so important? ›Ethos is all about credibility—is the source coming from research that is reliable and has a good reputation? A writer can use ethos to show readers why they are the best person to be writing or talking about a particular topic or issue.
How would you describe your ethos? ›It's how you describe your ideal character, with respect to your actions and your interactions with others. You might also hear it called a creed or a code of conduct.
How do you show ethos in writing? ›- Use only credible, reliable sources to build your argument and cite those sources properly.
- Respect the reader by stating the opposing position accurately.
- Establish common ground with your audience.
Ethos is an appeal in persuasive speeches like, “Believe my words because I am a credible person.” Through ethos a speaker persuades an audience to believe that he or she is a fair-minded and knowledgeable person.
What strategies did the speaker use to make the speech an effective one? ›- Plan appropriately.
- Practice.
- Engage with your audience.
- Pay attention to body language.
- Think positively.
- Cope with your nerves.
- Watch recordings of your speeches.
When an author evokes the values that the audience cares about as a way to justify or support his or her argument, we classify that as ethos. The audience will feel that the author is making an argument that is “right” (in the sense of moral “right”-ness, i.e., “My argument rests upon that values that matter to you.
How do you identify speech ethos? ›
Ethos: The speaker tries to show the audience that he or she is reliable, credible, and trustworthy. The speaker also tries to build a bridge to the audience by using first-person plural pronouns (we, us). Pathos: The speaker appeals to the audience's emotions, using emotional language, sensory images, and anecdotes.
How do you appeal to someone's emotions? ›- Presenting relevant quotes or anecdotes.
- Using stories or metaphors.
- Making misleading comparisons.
- Using charged and potentially misleading language (e.g., language that dehumanizes someone perceived as an opponent).
- Delivering statements in a passionate and emotional way.
Facts are often a highly useful persuasive advertising tool, as marketers can use them to explain why a product or service may benefit a consumer's life. They often conduct research projects to find evidence, ensuring they use comprehensive sources like peer-reviewed academic studies or educational organizations.
What is an effective strategy for giving a persuasive speech if you want to convince your audience to change their beliefs in some way? ›What is an effective strategy for giving a persuasive speech if you want to convince your audience to change their beliefs in some way? Consider your audience's personal biases and use empathy when developing your speech.
Why is it important to learn about persuasive appeals? ›The three persuasive appeals, which are ethos, pathos, and logos, are the building blocks of argumentation. Being able to identify them in other arguments—and being able to successfully incorporate them into your own arguments—will make you a more effective rhetor (someone who makes a written or oral argument).
Which rhetorical appeal is the most effective and why? ›Pathos appeals to an audience's sense of anger, sorrow, or excitement. Aristotle argued that logos was the strongest and most reliable form of persuasion; the most effective form of persuasion, however, utilizes all three appeals.
How do you introduce a pathos in an essay? ›...
Example: Animal Cruelty
- Anger.
- Horror.
- Sadness.
- Sympathy.
Logos: Appealing to Logic
When appealing to logos, an actor may cite facts or statistics to prove their points. An actor may appeal to logos by presenting logical or well-rounded arguments, may cite important information, or may refer to historical analogies for explanations and proof.
ethos, in rhetoric, the character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience. It is distinguished from pathos, which is the emotion the speaker or writer hopes to induce in the audience.
Does pathos mean emotion? ›The Greek word páthos means "experience, misfortune, emotion, condition,” and comes from Greek path-, meaning “experience, undergo, suffer.” In English, pathos usually refers to the element in an experience or in an artistic work that makes us feel compassion, pity, or sympathy.
Does ethos mean honesty? ›
Ethos is used as a means of convincing an audience by offering reliability, honesty, and credibility. This usually means a respected authority figure or celebrity giving a product or brand a testimonial or endorsement.
What is a real life example of pathos? ›Pathos examples in everyday life include: A teenager tries to convince his parents to buy him a new car by saying if they cared about their child's safety they'd upgrade him. A man at the car dealership implores the salesman to offer the best price on a new car because he needs to support his young family.
What are logos examples? ›Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man.
Is pathos positive or negative? ›Pathos – An Introduction
These emotions can be negative or positive — it doesn't matter because both feelings have enough power to trigger action. On the positive side, it can be joy, love, hope, or inspiration, and on the negative angle, it can be sadness, guilt, or even anger.
Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally.
Does ethos mean logic? ›Ethos, Pathos, Logos are modes of persuasion used to convince others of your position, argument or vision. Ethos means character and it is an appeal to moral principles. Logos means reason and it is an appeal to logic.
How do you use pathos in a sentence? ›- It was a beautiful mixture of humour and pathos. ...
- His work combines a wry humour with pathos. ...
- There is a real pathos running through the whole story. ...
- The film hit all the notes from comedy to pathos and sharpened your hearing as it did so.
The author then claims that they are “most effective when they are used together.” In other words, a combination of ethos, pathos, and logos is the most effective tool of persuasion.
How can I improve my persuasive writing? ›- 1 Choose wording carefully. ...
- 2 Ask questions. ...
- 3 Write a clear thesis statement. ...
- 4 Draw a persuasion map. ...
- 5 Speak directly to the reader. ...
- 6 Repeat your main arguments.
Positive and Negative Motivation. Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation.
What are the 4 main components of a persuasive message? ›
The persuasion includes four basic elements—source, receiver, message and channel.
What are the 4 key parts of a persuasive essay? ›Hook – interesting first sentence • Background information – give context to your argument/subject; familiarize the reader with the content • Definitions – define any terms that the reader might find usual/unfamiliar • Thesis – a clear, concise statement of your main argument; the overall idea you'll be arguing.
What are the 4 elements of a persuasive essay? ›- Go for a conversational tone.
- Give it a good structure.
- Write so that people can scan it.
- List benefits first, then features.
- Establish Your Credibility. ...
- Come Well Prepared. ...
- Understand Your Group's Interests. ...
- Connect on an Emotional Level. ...
- Build Relationships of Trust and Respect. ...
- Answer the “Why?” Question. ...
- Ask the “If” Question. ...
- Remember the Cialdini Principles.
There are four common claims that can be made: definitional, factual, policy, and value.
What are 3 Behaviours you should avoid when making a persuasive argument? ›- Avoid Using Big Words & Complex Sentence Structures. Yes, you are a speaker and your confident sense of speech delivery will convey that to the audience. ...
- Do Not Use a Style that Does Not Come Naturally to You. ...
- Don't Over Generalize! ...
- Refrain from Using Any Type of Slang.
The use of all three rhetorical appeals is referred to as the rhetorical triangle. In the classroom, that could mean using ethos to establish your credibility in the subject matter, using pathos to connect to students, and using logos to make your point with facts and evidence.
What are three things you learned about ethos pathos logos? ›Ethos calls upon the ethics, or what we'd call the values, of the speaker. Pathos elicits emotions in the audience. Finally, logos puts logic into play by using evidence and facts. Good persuasive advertising technique is when you balance all three.
How do you find ethos in a speech? ›How do you establish ethos in your speech? You can establish credibility with your audience by mentioning your expertise in the particular field in which you are speaking. Ethos can also refer to the reputation of the speaker.
How do you identify logos in a speech? ›Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy.
How can I memorize pathos? ›
In terms of how to remember these, perhaps try this: Ethos is close to "ethics" - the appeal is to the ethical and responsible behaviour of the speaker. Logos is close to "logic" - the appeal to logic and reason. Pathos is close to "pathetic" - which is something we say when feeling disgust.
Why is ethos important in a speech? ›Ethos is all about credibility—is the source coming from research that is reliable and has a good reputation? A writer can use ethos to show readers why they are the best person to be writing or talking about a particular topic or issue.
Which three appeals do you think is best for use in persuading others? ›Pathos, or the appeal to emotions, refers to the effort to persuade your audience by making an appeal to their feelings.
What is an example of ethos in a sentence? ›They have a strong and distinctive ethos. They are therefore very much in tune with the ethos of public service. The culture and ethos will be preserved. There is a strong ethos of coaching in the council.
How do you know if a sentence is ethos? ›Ethos in your speech or writing comes from sounding fair or demonstrating your expertise, education or pedigree. Examples of ethos include: As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
How do you know if a sentence is logos? ›Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely recounts historical events relevant to their argument, he or she is using logos.
What is an example of logos in a sentence? ›Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man.